Brand
Three settings under Theme settings → Brand. Set them first; everything else is tuning.
| Setting | What it controls | Default |
|---|---|---|
| Logo | The mark in the header. A wide wordmark suits the header better than a square icon. | None — falls back to the wordmark text |
| Brand name | Used for structured data, the loading screen, the age gate and gift cards. | Your shop name |
| Favicon | The icon in browser tabs, bookmarks and phone home screens. | None |
Where each one shows up
Section titled “Where each one shows up”Logo replaces the text wordmark in the header. Upload a transparent PNG or an SVG — the theme sits it on a dark ground, so a white or light mark works best. If you leave it empty, the header shows text instead.
Favicon should be square and simple. It renders at 16 or 32 pixels in a tab, so detail disappears — a single letter or a simple shape reads better than a full logo.
If it looks wrong
Section titled “If it looks wrong”My logo is too big or too small. The header scales it to fit its height. If it looks lost, the image probably has transparent padding around it — crop it tighter and re-upload.
My logo is invisible. It is likely dark on the dark header. Upload a light version.
The favicon has not changed. Browsers cache favicons aggressively, and cache the failure too. Hard-refresh, or check in a private window.
Related
Section titled “Related”- Header — where the wordmark setting lives
- Loading screen — which uses the brand name